About the Viva-Lite® Family

We're honoured that you're interested to know more about the background which lead to the development of the Viva-Lite® Full Spectrum Lighting products, its company formation and the history of its distribution partners.

"Until about one hundred years ago, we spent 90 percent of our daytime outdoors under natural light. Today, it's quite the opposite. Houses, cars, offices, schools, or shopping malls are all built to be energy-efficient and well insulated, protecting us from the sun's natural light and warmth. As a result, we are continuously exposed to artificial lighting; it’s no wonder we feel distressed and sometimes depressed."

Toby Ruckert, Founder Viva-Lite®

 

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The history of Viva-Lite goes back to 1978, when Toby Ruckert, founder of the  Viva-Lite business, spoke his first words.  According to his parents these were not „mum“ or „dad“ but instead simply „light“.

However, it took him another twenty-one years to start his first company related to light.  This company, founded in Germany in 1999, was inspired by reading Dr Jacob Liberman's book „Light – Medicine of the Future“ and was named Light-Office.

From it's earliest days Light-Office specialized in Full Spectrum Light solutions.  Through its exclusive dealerships for True-Light from AuraLight (which at the time included the famous PowerTwist tubes from Duro-Test), as well as non-exclusive distributorships such as BioLight, LifeLite, SoLux and others, Light-Office management gained a strong overview of the Full Spectrum light market.

Only three years later, in 2002, Light-Office made the decision to produce its own range of Full Spectrum Lights. This decision was not entered into lightly.  However the following reasons proved compelling:

  • consumer confusion amongst the different lamp types (halogen, energy saving, tubes, incandescent etc) meant there was benefit to a unified brand
  • a number of brands were not living up to the promise of full-spectrum.  (eg brands advertised as full-spectrum were in fact only tri-phosphor).


But most importantly, the company did not believe that the best possible light (light spectrum and usability wise) had yet been invented.

This belief is shared by all the Viva-Lite partners to this very day and is why Viva-Lite strives to continually improve their product range. Many of the improvements made over the years have come from users and we encourage you to let us know if we can do more.  Click here to leave a suggestion.

Until about one hundred years ago, we spent 90 percent of our daytime outdoors under natural light. Today, it's quite the opposite. Houses, cars, offices, schools, or shopping malls are all built to be energy-efficient and well insulated, protecting us from the sun's natural light and warmth. As a result, we are continuously exposed to artificial lighting; it’s no wonder we feel distressed and sometimes depressed.”

 

Toby Ruckert, Founder Viva-Lite®

What led to the expansion from Light-Office to Viva-Lite International Ltd.

By 2003,  Viva-Lite had become well-known in Germany, due to its inclusion in a number of national mail-order catalogues.  Its success was a welcome surprise, as Full Spectrum Light was a completely new area for these client companies.

This success led to Viva-Lite expanding internationally in 2004 with its first major international distributor, AD-Lux, operating in the Finnish market.  In co-operation with AD-Lux, Viva-Lite concentrated on improving and expanding the range of lights available, leading to the development of one of the finest lighting product ranges available in the world today.

By  2008, Viva-Lite was available through a number of European countries and this year saw the first international Full Spectrum Lighting convention held in Copenhagen, Denmark.  Participation from Viva-Lite distributors throughout Europe saw the development of the joint vision to take Viva-Lite around the world.  The shared vision to provide the best possible lighting solutions for homes and offices was expressed thus:

 

"To continuously create the best possible full spectrum lighting range"

"To give good health and happiness by offering an excellent and affordable product"

"To develop and grow, in individuals and the general population, a knowledge and understanding of the vital role of light in health and wellbeing" OR simply (alternatively): "To develop and grow a consciousness about light in people and society"

"To protect the environment by creating energy efficient systems,participating in recycling and supporting regeneration and sustainability"

"To support research in the field of light and health"


Viva-Lite's international spread continued when, in 2009, they opened their global online store – giving access to the product in many different languages, currencies and locations.  This was also the year they were nominated as a finalist in Vero Excellence in Business Support Awards (New Zealand).   

Further expansion in 2010 sees Viva-Lite products available in the Middle East and the Asia Pacific markets. Continued recognition came in the form of nomination in the General Category of the New Zealand International Business Awards.

The journey continues and Viva-Lite welcomes your participation. If you are interested in becoming a Viva-Lite Reseller or Viva-Lite Consultant or simply want to create some positivity, then explore the „Get Involved“ section of this homepage.


Pictures from our Team:

          

            

           
          
Bridget Silke Karin Toby
                                        
Gerhard Manne Aby Anna
          
                             
Margit Sun Sang Tarun

Statement about Production and Quality

Viva-Lite® is committed to ensure the highest standards of social, environmental and economical responsibility wherever our products are made. Part of our role as a global business is to ensure our supply chain lives up to these standards as well.
Every partner we work with agrees to adhere to safe working conditions and to use environmentally responsible manufacturing processes. To enforce compliance, we conduct extensive onsite audits led by our associates in conjunction with third-party experts. After the audits, we closely monitor the suppliers’ cooperation and response.

In addition, all our exclusive distribution partners are connected to national re-cycling networks. And we take pride in ensuring that our packing materials are recycled and recycleable.  

To find out more about our production & quality processes, please check our full spectrum light suppliers and manufacturers info page on this website.

Our Mission Statement

"To continuously create the best possible full spectrum lighting range"

"To give good health and happiness by offering an excellent and affordable product"

"To develop and grow a consciousness about light in people and society"

"To protect the environment by creating energy efficient systems, participating in recycling and supporting regeneration and sustainability"

"To support research in the field of light and health"

 

 View the Mission Statement...



International Map

Click on the map below to see our international partners:

 


Your Certified Reseller is

Light-Office NZ Ltd.
- VIVA-LITE -
Postfach 1212
73644 Winterbach
Germany


49 7181 2579830
49 7181 2579831

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